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The focus of traditional PR still seems to be heavily on print and broadcast media, which are, as pointed out in the Social Media Today article, still the mediums with the biggest numbers. The article claimed that some 88% of newspaper reading time is in print and I’ve got no reason to doubt that figure…. Read more »

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The owner of pr2go, the online PR business has criticised practitioners for failing to communicate what the discipline entailed after discovering that 76 per cent of businesses didn’t understand what public relations was. James Hobday, CEO of pr2go, said that the statistics had come to light as part of ongoing marketing activity for the business…. Read more »

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via blog.webtrends.com Excellent comments from Justin Kistner at Webtrends: “Having started by building social media programs with systems that I rolled myself to building out a global social media program for Webtrends; I can say that a big realization has emerged from what Jeremiah and Tony have been talking about. Businesses need to think about… Read more »

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As we speak, or blog, or Twitter, the Information Age is spawning its evil progeny, The Golden Age of PR. It will be an era defined by its irresponsible use of words to generate commercially driven versions of Reality. Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin… Read more »

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Don’t let traffic numbers and search results give you a false sense of security about the success of your PR program. If you can’t tie it to a specific business result, you’re just wasting your precious PR dollars. via newsvetter.com Amen. Posted via web from Andrew’s posterous