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As we speak, or blog, or Twitter, the Information Age is spawning its evil progeny, The Golden Age of PR. It will be an era defined by its irresponsible use of words to generate commercially driven versions of Reality. Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

Posted via web from Andrew’s posterous

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