Don’t let traffic numbers and search results give you a false sense of security about the success of your PR program. If you can’t tie it to a specific business result, you’re just wasting your precious PR dollars.
The LinkedIn Insight Tag - have you installed it on your website? Have you even heard of it? If not (and you are involved in any way with B2B marketing or PR), you are denying yourself a lot of insight about LinkedIn members who visit your web property. In fact, any organisation that would like to know more about the type and kind of professional person visiting their site can benefit from the Insight Tag. So what