Lissted adds sentiment scoring, trends and data export. Creates integrated press monitoring and reporting platform for Twitter

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Realwire’s Lissted platform has added yet more interesting functionality. First up, sentiment analysis. Each journalist Tweet now gets an automatic sentiment rating (courtesy of the Lexalytics salience engine). This means that you can now filter your journalist monitoring in terms of sentiment as well as by time and/or Klout score – in real time. In… Read more »

What counts as a good ReTweet level? And what impact does RTing have on clickthrough rate?

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Every social media guru will tell you why getting retweeted is a good thing. RTs mean your message is being amplified. Getting your message amplified means more people are exposed to your message and content. And that surely is a good thing, yes? However, I haven’t come across any stats on what constitutes a good,… Read more »

Dynamically updated Twitter lists now possible with Lissted

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We all know that Twitter lists can be very handy. One of the benefits of a list is that it allows you to keep track of what particular people are saying without actually having to follow them. Monitoring multiple lists in Tweetdeck or Hootsuite is certainly easier than having everything piling into your home stream… Read more »

Book launch – Share This: the Social Media Handbook for PR professionals (CIPR)

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Last night saw the official launch of Share This: The Social Media Handbook for PR professionals at Google Campus in Bonhill Street, London.  It was the icing on the cake for a great collaborative process that has hopefully delivered something of real value to PR people in the UK. And beyond. CIPR CEO Jane Wilson… Read more »

One trick ponies make good glue (CIPR Conversation)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO.

(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to… Read more »

Channel 4, LinkedIn, Staffs Police, Synthesio: the social reputation debate at #smwf 27/3/12

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I’m very honoured to be moderating a great panel at tomorrow’s Social Media World Forum Europe at Olympia, London on the subject of managing your company’s online reputation via social media. The panel participants will be: Colin Smith, Director of Marketing Solutions UK, LinkedIn Colin Watkins, Digital Communications Manager, Channel 4 David Bailey, Neighbourhood Communications… Read more »

Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)

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I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »

Influence Engine Optimisation (IEO): the future of PR?

Posted by & filed under Books, Digital marketing, digital pr, online pr, tech pr, Technology PR.

(This article first appeared on the CIPR Conversation) Mark Schaefer’s recently published book – Return on Influence – is a good primer on the emerging world of social scoring. He looks in great depth at the various social scoring platforms such as Klout, Peerindex and Kred as well as some case studies about how brands and individuals… Read more »

PR = reputation management. Really? Who are we kidding?

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(This post originally appeared at the CIPR Conversation). The launch of the VMA Group’s Business Leaders in Communications (BLCS) 2012  study stirred up some heated debate this week. Much of the ire was directed at the apparent lack of interest in social media by senior communications directors. According to the survey, a miserly seven per… Read more »