PR analytics: Using analytics to show the value of PR. CIPR Scotland event. Jan 30th. Glasgow

Posted by & filed under digital pr, Featured, online pr.

 I’ll be speaking at CIPR Scotland’s Four Steps To Unlocking Online Success conference being held in Glasgow on Wednesday, January 30th, 2012. The event aims to help business leaders and communicators harness the power of communication and become truly successful online. I’ll be showing how PR professionals can use website analytics to prove the value… Read more »

Channel 4, LinkedIn, Staffs Police, Synthesio: the social reputation debate at #smwf 27/3/12

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr.

I’m very honoured to be moderating a great panel at tomorrow’s Social Media World Forum Europe at Olympia, London on the subject of managing your company’s online reputation via social media. The panel participants will be: Colin Smith, Director of Marketing Solutions UK, LinkedIn Colin Watkins, Digital Communications Manager, Channel 4 David Bailey, Neighbourhood Communications… Read more »

Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR, Web/Tech.

I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »

MarCom Professional is dead. Long live the CIPR Conversation.

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Since July 2009, I’ve been a regular contributor to the popular Marcom Professional site. Indeed, every fortnight, subscribers have been regaled with my peculiar thoughts on all things PR and marcom related via the Friday Round Up e-mail newsletter (every other week, the inimitable Mr Philip Sheldrake has done the honours). As of next Monday (April… Read more »