I’ll be speaking at CIPR Scotland’s Four Steps To Unlocking Online Success conference being held in Glasgow on Wednesday, January 30th, 2012. The event aims to help business leaders and communicators harness the power of communication and become truly successful online. I’ll be showing how PR professionals can use website analytics to prove the value… Read more »
Posts Tagged: cipr
Channel 4, LinkedIn, Staffs Police, Synthesio: the social reputation debate at #smwf 27/3/12
I’m very honoured to be moderating a great panel at tomorrow’s Social Media World Forum Europe at Olympia, London on the subject of managing your company’s online reputation via social media. The panel participants will be: Colin Smith, Director of Marketing Solutions UK, LinkedIn Colin Watkins, Digital Communications Manager, Channel 4 David Bailey, Neighbourhood Communications… Read more »
Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)
I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »
Is PR still living in the 1980s?
(This post first appeared on the CIPR Conversation site.) Someone showed me the slide deck for a new business pitch from a very well respected PR firm this week. The thing that surprised me was that other than one token slide about SEO (which clearly betrayed a lack of understanding of the subject) and a… Read more »
MarCom Professional is dead. Long live the CIPR Conversation.
Since July 2009, I’ve been a regular contributor to the popular Marcom Professional site. Indeed, every fortnight, subscribers have been regaled with my peculiar thoughts on all things PR and marcom related via the Friday Round Up e-mail newsletter (every other week, the inimitable Mr Philip Sheldrake has done the honours). As of next Monday (April… Read more »
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