via slideshare.net
Results of Text 100’s Global Blogger Survey. No real surprises.
[youtube=http://www.youtube.com/watch?v=97QnmtMn1cs&hl=en&fs=1&ap=%2526fmt%3D18]
via youtube.com
This really is very good – and sadly, very accurate. Well worth watching in full.
via nakedpr.com
Jennifer Mattern, Naked PR: “I am just sick, sick, sick of PR and SM folks acting like tools exist for their purposes and their purposes alone. It’s bad enough that PR folks are habitually late to the game to begin with, but once they discover a new tool, it’s like no one exists but them. Yes, I understand the PR value of blogging. I understand the value of conversations and relationship-building. Blah, blah, blah. We’ve heard it all before.”
Excellent post from Duncan Brown of Influencer50. I agree that the traditional awareness/familiarity/consideration/purchase/loyalty model just doesn’t apply any more – McKinsey’s new version says that awareness isn’t even a prerequisite for consumer decision making. Worth reading Duncan’s full post.
I had a great time at Hyde Park on Saturday watching The Pretenders, Neil Young, Fleet Foxes and Seasick Steve provide some barnstorming sets. As I enjoyed burning sunshine and overpriced beer and burgers, I couldn’t help wondering why I thought I knew the guy sitting/standing in front of us for most of the afternoon. I had a nagging suspicion that he was something “big” in the PR world – but I felt a bit of an idiot asking him who he was, so I didn’t.
Anyhow – I have satisfied my curiosity – it was indeed Edelman UK CEO Robert Phillips (pictured below) who was joining the rest of us “men of a certain age” rocking out in civilised conditions.
So Robert – apologies – I was the guy with the hat behind you all afternoon with the quizzical look – small world, eh?
I hate Graham Jones. The volume and high quality of his blog posting is positively obscene. Yet another insightful observation: “All too often, people confuse usability with rapport”.
via emarketer.com
“If you don’t have a good grasp of new media, you had better get on it,” says US business development firm Reardon Smith Whittaker in a new report.
Good post on how the traditional concept of a Unique Selling Proposition views the problem of positioning “almost backwards”. Hence the idea of a Unique Buying Proposition.
As Newt Barrett says: “A UBP is a first cousin to a USB. The difference is that a UBP is all about the buyer and what the buyer will gain from doing business with you. Thus, your buyers don’t care that you are the only maker of green widgets in the United States. They do care if your green widgets will enable them to double their sales or cut their manufacturing costs by 50%.
Therefore the structure of a UBP should be something along the lines of: You will achieve X positive outcome by taking advantage of our solution Y which is precisely designed to solve your most challenging problem Z.”
Good post from Dan Ariely on new research that seems to show we tend to seek advice from experts who exhibit the most confidence – even when we know they haven’t been particularly accurate in the past.
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