via nakedpr.com
Jennifer Mattern, Naked PR: “I am just sick, sick, sick of PR and SM folks acting like tools exist for their purposes and their purposes alone. It’s bad enough that PR folks are habitually late to the game to begin with, but once they discover a new tool, it’s like no one exists but them. Yes, I understand the PR value of blogging. I understand the value of conversations and relationship-building. Blah, blah, blah. We’ve heard it all before.”