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Uncategorized

So, farewell then Scoble….

Link: BBC NEWS | Technology | Top Microsoft blogger to resign.

Will be interesting to see if he retains his blog popularity when he is no longer working for Microsoft.

Categories
Television

Telewest HDTV – growing pains

As readers of this blog will know, we’ve had a Telewest TV Drive in the Smith household for a couple of months now. There is no question it has changed our TV viewing habits completely. Other than the news
or, in my case, a live football match, we almost always watch things in time-shift mode. My wife has certainly found the ability to record whole series and watch at a later date to be one of the great advances of 21st century living.

However, one of the reasons my wife agreed to us getting a HD television in the first place was that I’d be banging on to her about the “amazing” picture quality that we’d get. Last week she reminded me of this claim I had made – “so, where is this great HD picture quality then?”. Previously I’d pointed out that in fact there was no HD quality content to watch. That excuse ran out a few weeks ago when Telewest began offering a small selection of progs in HD and the appearance of a BBC HD Channel (admittedly mostly showing an endless loop of BBC HD trailers).

Anyway, there was enough there now for me to try out HD. Or rather to get round the very cumbersome process of getting the TV Drive to output HD pictures. In simple terms, you have to select how you want the TVDrive Box to output the signal eg 4:3, widescreen, HD HDMI, etc. When you select the HD HDMI option, you are then told that it will now test to see if your TV can accept an HDMI signal – trouble is you then have to switch the TV to accept input from a new source ie if you are currently outputting 4:3 on Scart you have to switch to HDMI. Once the test is over, you then have to switch the TV back to Scart – and if you are happy with that, switch back to HDMI and then push the Text button to confirm the setting – if you don’t do it in time, it reverts back to your original setting – and you have to go through the whole process again.

The reason for going into such tedious detail is to spell out how tricky it is to get the HD output working – and I vaguely know what I’m doing. Also, I bet many people will be scared by the worrying warning that says if you try setting HDMI output without being connected to a HD Ready TV, you’ll lose your picture forever and Telewest will kill your first born – or something like that.

Anyway – now that I’d got the HD output working, I tested out BBC HD to see what the difference in picture quality was like – and yes, it is better, but not sure it will be seen by people as being such a vast difference between what they see now.

The other annoyance was that if you then switched to a non-HD channel, you get the picture in 4:3 mode ie with a big black stripe in either side of the picture. I tried using the aspect ratio control to get it to fill the screen – and this where I discovered the fact that you can’t currently adjust the aspect ratio in HD mode with the Telewest box.

According to Telewest: “Unlike standard definition television, HDTV has a native widescreen
format, and your HD television expects to see a widescreen picture. To compensate for this, the TVDrive team chose to add black bars to the left and right of a 4:3 SD channel. We did this for two reasons: (1) our research showed that the majority of people prefer to watch 4×3 programmes
without the image being stretched and (2) it is necessary to keep the video and the graphics plane in tight alignment so that interactive applications such as the multi-screen sports coverage from the BBC looks correct. We understand that many users would like us to offer the ability to zoom
or stretch a 4:3 picture (especially for widescreen programmes shown in 14×9 format) and we’re looking into how best to do this. As stated above,because of the complexity of keeping overlaid graphics in alignment with video this will take us some time to implement.

I have to say I was surprised by reason (1) – perhaps its the Scotsman in me, but I much prefer to have my screen real estate utilised rather than only have some of it displayed. Having said that, there are clearly technical issues around why they have done what they have done.

But – to sum up – we now have the choice of watching everything in non-HD mode (which at least means we get to watch everything in full screen, but defeats the purpose of an HD television) – or watching everything with HDMI output – and having most of the channels with a clipped and unadjustable aspect ratio.

Or I end up going through the previously described rigamarole everytime we want to switch between HDMI and normal – which I know will drive my wife up the wall.

No doubt these are just small stumbles on the way to our nirvana-like HD future – but for the moment, its bloody annoying…..

Categories
Technology PR

Press Releases Are More Popular Than Reported News, Says Study

Says this piece from US mag Information Week

"The real headliner in this is that the most used content type
among knowledge workers for business purposes has switched to press
releases," says Outsell VP and analyst Roger Strouse. Until recently,
he says, trade journals had occupied the top spot.

Strouse posits several possible explanations for the rising
popularity of press releases. "It may be that press releases are easier
for people to get their hands on," he says. "It may be that press
releases are shorter and pithier. It may be that they’re oftentimes
free and come right into an RSS reader."

Which means the "press release is alive/dead" debate will continue to roll on. Though I’m sure most journalists would dispute whether press releases are shorter or pithier.

Thanks to Tom Murphy for the spot PR Opinions

Categories
Uncategorized

Why phishing catches punters – The Register

Scary stuff.

Link: Why phishing catches punters | The Register.

Users fixate on the weirdest things

The site that fooled all but one participant in the study was for Bank of the West (that’s a link to the real website … or is it?). On that site was a cute animated video of a bear. Evidently that tickled a number of the users who reloaded the page several times to see that animated bear. In fact, some of the participants said that the animation was proof that the site was legit, since it would take too much effort to copy it!

The ordinary folks in the study also figured that if a site has ads on it, then that increases the likelihood that it’s not a fake. Likewise, the presence of a favicon (the little icon that appears in the address bar to the left of the URL) was deemed indicative of a site that was not out to steal your money and identity. Amazing what people glom onto.

Categories
Technology PR

Is Pubsub dead?

Link: TechCrunch � Blog Archive � Pubsub Implosion.

Which might make my question about how it works redundant…..

Categories
Technology PR

Zone Alarm Tackles Gamers’ Security Fears

Zone Alarm Security Suite 6.5 now out.

VNU Net
Zone Labs

Categories
Technology PR

Can someone explain how PubSub Link Ranks work?

I’m probably being a dunce, but I was looking at  the PubSub Community Lists: The PR List – according to its 30-day list rank, The New View From Object Towers ranked at number 15  – in fact, it appeared to be at number 10 the day before as its dropped 5 places.

Question is, why is this blog getting such a high ranking? I feel as though I should be pleased by this, but I don’t know why…..

Categories
Technology PR

The New Spin Bunny?

Thanks to David Rossiter Analyst Insight: A Successor to Spin Bunny? and Stuart Bruce
for alerting us to the existence of a new pretender to the Warrenmeister’s crown – The World’s Leading Gossip Site for People Working In Or Around Technology PR.

It is an anonymous blog, natch, but there a few clues sprinkled around its postings already that it probably won’t take too long to work out who is behind it. 

Drew B. hints that this may be Spin Bunny in a new guise –  based on her, erm, soft spot for him – and the fact he is one of only two PR bloggers getting some link love.

As Drew says, the likes of Firefly, Hotwire and Inferno seem to have been the early targets for sniping. Quite how long they can keep this up without someone calling in Sue, Grabbit and Run remains to be seen.

Categories
Technology PR

Journalists write easier to read copy than PRs (though apparently I am pretty readable)

Apparently the New View From Object Towers is pretty readable with a Gunning-Fog score of 8.9 – on par with a popular novel. Da Vinci code anyone?

Take the test here Gunning Fog

More below from Stuart Bruce.

Link: A PR Guru’s Musings – Stuart Bruce: Journalists write easier to read copy than PRs.

Media Orchard has a fun little experiment to assess some media, marketing and PR blogs for their readability using the Gunning-Fog test. I thought I’d add a few extra to the pot (one or two duplicates) and see how PRs compare to journalists and politicians.

Basically it measures what age/how many years of education you need to have had in order to be able to understand the copy. So a newspaper like The Guardian or The Times would score 10 and The Sun scores 6 (which interestingly according to Wikipedia is what a typical comic scores).

The one that impressed me was David Miliband who started his government blog as a way "to help bridge the gap – the growing and potentially dangerous gap – between politicians and the public". From this score (a crude test I know) it looks like he is doing a good job.

Categories
Technology PR

Apple and Accenture PR supremos in 70s disco shocker

Out of the blue this week, I received a picture from an old colleague – taken at a Brodeur A Plus Xmas Party c. 1996. As you will see here, myself and Mr Anuj Nayar (right – now PR for Apple in Cupertino), demonstated a startling, ahem, authentic fashion sense for this 70s disco theme night. Discernible in the background is Peter Thomas, now head of marcomms for Accenture in the UK.

One for the history book.

Andrew_and_anuj