Eye popping magic from DynamoTV over the next few weeks: Panasonic TA1

Posted by & filed under Digital marketing, digital pr, online pr, Video, Web/Tech.

[youtube=http://www.youtube.com/watch?v=hR0GXYrPxN4] If your image of a typical magician is Paul Daniels, think again. Dynamo has certainly brought a breath of fresh air to the traditional world of sawing assistants in half and pulling rabbits out of the hat. And over the next eight weeks he’ll be amazing some of the hottest names in entertainment with… Read more »

New York Times on Twitter: “The Conversation begins here”. And ends here it would seem.

Posted by & filed under Digital marketing, digital pr, General PR, Media, online pr.

Looking back over the last 24 hours, the New York Times Twitter account has Tweeted around 56 stories. An examination of the click through rates on these stories (which you can see for yourself by simply appending a ‘+” sign to any link as the NYTimes is using a customised bit.ly domain) shows that each… Read more »

Guest post: The Myth Of Press Release Syndication: Kelvin Newman, SiteVisibility

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FX: Fanfare This the very first Guest Post on In Front Of Your Nose. And I’m delighted to welcome Kelvin Newman from SiteVisibility for this auspicious debut with his take on The Myth Of Press Release Syndication. His views on the subject are highly pertinent – not least because he knows what he is talking… Read more »

Monitoring Social Media event – Boston: 5th October 2010. 20pc discount on all tickets.

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Update: 16/10/2010 Discount now 20pc. Post amended to reflect this. The folk at Influence People have a got a number of good events coming up in the US over the next few months. If the quality is anything like the Social Media Marketing event I attended in London in June, then US attendees are in… Read more »

Exclusive! 4 step process for PRs to gain backlink building expertise in 30 mins. Guaranteed!

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Kelvin Newman of Brighton-based SEO firm Site Visibility posted a great piece on EConsultancy recently in which he claimed that PRs can be better link builders than SEOs. Of course, the important word in the title to his blog post is “can”. The implication being that PRs currently aren’t better link builders. On the back… Read more »

Why poor backlink requests are like bad PR Pitches

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The SEO vs PR debate continues to rumble on. However, on a very tactical level, it occurred to me that certain SEO practitioners are starting to emulate some of PR’s worst habits – specifically, the bad pitch. Or at least it’s SEO equivalent – the poor Backlink Request. The key qualities they share are irrelevance… Read more »

Does the average UK Facebook user spend 24 hours per month on the site?

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According to Hitwise, the average amount of time spent on Facebook by a Briton has decreased from 30 minutes in December 2009, to 27.36 minutes during June and July 2010. According to Google, the average session time was 26.40 mins – not wildly dissimilar to Hitwise’s estimate. Perhaps even more interesting, Google claims that the… Read more »