Anyone who has ever spent more than 5 minutes working in the world of PR will almost certainly have had to produce a journalist backgrounder in their time. This is a document prepared for a client before they meet or are interviewed by a journalist. Although different agencies might tinker at the edges, the basic… Read more »
Posts Tagged: the guardian
How Twitter got me on the front page of The Guardian today
Well, at least my Twitter ID. Having blogged earlier about my question to 10 Downing Street via Twitter, I hadn’t quite appreciated the content of today’s front page Guardian story – namely a precis of those of us who quizzed the PM’s Twitter persona over the last few days. Will this blaze of publicity add… Read more »
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