Measuring the ROI of a blog post (or the Law of Unexpected Consequence)

Posted by & filed under digital pr, General PR, Media, People, tech pr, Technology PR, Web/Tech.

The reaction to my post yesterday about Can Journalists Write Great Marketing Content has been interesting. It is by no means my most widely read post (my snippet on Mike Magee’s last hurrah for PR gets that honour – though that one clearly benefited from a Stumbleupon recommendation). It has however generated comments from the… Read more »

Why PR companies act like 3rd rate direct marketing agencies

Posted by & filed under Business Performance Management, General PR.

Danny Bradbury has been having a problem getting PR companies to use his designated press release e-mail address. In many instances – and in spite of repeated polite requests – some PR firms continue to send press releases to the wrong e-mail address. As Danny says: “Some of these companies are well-intentioned, I’m sure. Judging… Read more »