Measuring the ROI of a blog post (or the Law of Unexpected Consequence)

Posted by & filed under digital pr, General PR, Media, People, tech pr, Technology PR, Web/Tech.

The reaction to my post yesterday about Can Journalists Write Great Marketing Content has been interesting. It is by no means my most widely read post (my snippet on Mike Magee’s last hurrah for PR gets that honour – though that one clearly benefited from a Stumbleupon recommendation). It has however generated comments from the… Read more »