[wpvideo GOJi2QuW] You know how PR folk are always “excited” and “delighted” when they win an account. Well, I can honestly say we are REALLY excited and delighted that we are handling the UK and European PR launch of the Pogoplug from Cloud Engines Inc. So what is the Pogoplug? For an immediate sense of… Read more »
Posts Categorized: online pr
I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that this would constitute a PR firm’s “killer pitch”. I immediately thought of a superb piece by Ashley Friedlein at E-Consultancy (New… Read more »
For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it. The Glide surveys have tended to stand out from other similar, run of… Read more »
How do you distribute and monitor social media guidelines? Does IT security policy management have something to teach us?
Do PR firms really understand the concept of Page Rank? How to make sure you really know what Page Rank value your coverage has.
Google’s updated Insight for Search tool predicts interest in online PR will peak in the UK in September 2009.
New media creates a blizzard of tactical opportunities for marketers, and many of them cost nothing but time, which means you don’t need as much approval and support to launch them. As a result, marketers are like kids at Rita’s candy shoppe, gazing at all the pretty opportunities. Most of us are afraid of strategy,… Read more »
A year and a half ago, if you had tried to Google either the Next Level Wellness Center or its founder, Dr. Vasili Gatsinaris, you would have had to wade through 16 pages of search results to find the first mention of either one of them. Then in early 2008, the company’s publicist Donna St…. Read more »
Understand that the Elevator Pitch is Dead. You remember the elevator pitch. The notion that you should be able to describe what your company does in the length of time consumed by the average elevator ride. I’m here to tell you, that’s way too long these days. Elevator rides seem interminable. Instead, I humbly suggest… Read more »
This pretty much sums up why brands like Ad Age are missing an opportunity on Twitter. They ignore any conversation, they NEVER respond to comments or inquiries. And they break the most common rules of etiquette for the community. This isn’t surprising considering they represent both the print media (who clearly doesn’t understand how to… Read more »