For the last few years, Glide Technologies (purveyors of the well known Online Press Centre product) have conducted an annual journalist survey to delve into the nitty gritty of what kind of information journalists want and how they want to receive it. The Glide surveys have tended to stand out from other similar, run of the mill research efforts in this area – they actually do seem to come up with some valuable insights.
The 2009 survey is now getting underway – the key difference this year is that Glide is looking for input from both journalists and bloggers (sorry, no PR folk required). I realise most hacks would rather poke their own eyes out rather than spend time on yet another bloody survey – but if the thorough approach of recent years is replicated again this time around, I’d say it is 15 mins well spent.
As an added incentive, everyone who helps by completing a survey will be entitled to enter a prize draw and a chance to win 2 bottles of Champagne – 3 sets up for grabs – and of course, everyone who takes part will receive a full copy of the results (naturally).
So if you are a journalist or blogger, feel free to go here to complete the Glide Technologies 2009 Media Survey. Go on. You know you want to.