(This article first appeared on Marcom Professional) Can online influence be determined algorithmically? That’s the serious question behind the bit of fun I had last week creating the PR Week UK Social Media Power Player league table. Using PeerIndex to determine an overall influence score (and based on PR Week’s original Power Player selection), I’ve… Read more »
Stop sniggering at the back there. The title of this week’s Marcom Pro Round-Up has nothing to do with Viagra-related spam e-mails. The endowment effect was an expression coined by American economist Richard Thaler to describe our tendency to set a higher selling price on what we own (are endowed with) than what we would pay… Read more »
(Apologies: I’ve been testing out Storify – and this should have autoposted originally – but didn’t. So here’s what you should have seen in the first place). 09/02/2011 Comscore and social media expert Jay Baer both point to the decline in e-mail usage, consumption and influence. According to Comscore, Web e-mail usage has declined 59%… Read more »
As the head of WPP, Martin Sorrell’s pronouncements on any aspect of marketing are always worth paying attention to. Back in December, he suggested that the PR sector’s biggest issue was the lack of talent – at least by comparison with other industries such as investment banking and management consultancy. According to Sorrell: “professional consultancy firms… Read more »
David Maister’s 1993 book “Managing The Professional Service Firm” is still the gold standard by which all other management books aimed at the legal, accounting, PR, marketing and consulting sectors should be judged. A round up of material he’d been writing since the early 1980s, re-reading it again reminded me how much truth is still… Read more »
The concept of automated sentiment analysis has pretty poor reputation. Not least because expectations have been raised in the past by vendors only to be dashed on the hard rocks of failed promises. Glide Intelligence – launched this morning to group of 50+ senior comms professionals at the CIPR HQ in Russell Square – thus… Read more »
[youtube=http://www.youtube.com/watch?v=MvgzhKfOSbA] Latest episode from DynamoTV. Great stuff.
[youtube=http://www.youtube.com/watch?v=-_hxh0SBeSg] How does he get the Panasonic TA1 pocket video recorder into the bottle? 10,000+ views on YouTube in half a day.
[youtube=http://www.youtube.com/watch?v=hR0GXYrPxN4] If your image of a typical magician is Paul Daniels, think again. Dynamo has certainly brought a breath of fresh air to the traditional world of sawing assistants in half and pulling rabbits out of the hat. And over the next eight weeks he’ll be amazing some of the hottest names in entertainment with… Read more »
Looking back over the last 24 hours, the New York Times Twitter account has Tweeted around 56 stories. An examination of the click through rates on these stories (which you can see for yourself by simply appending a ‘+” sign to any link as the NYTimes is using a customised bit.ly domain) shows that each… Read more »