Categories
online pr Uncategorized

PR and advertising are at a crossroads – Business Monday – MiamiHerald.com

“Is there a scientific measurement for the evolving market we’re in? No, that doesn’t exist yet,” Machado says. “But we have to play in that sandbox if we’re going to do the right thing for our client.”

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

Who Finds Twitter More Effective, Advertisers or Consumers? – eMarketer

Not many, apparently from a consumer perspective – but let’s not rule out its place in B2B marketing.

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

PR sector will continue to grow over next 4 years – NYTimes.com

Despite all the bad news about the media industry, it is expected to be the third-fastest-growing economic sector over the next five years, after mining and construction. Almost none of that growth is forecast to come from shrinking traditional media, however. Instead, it will be drawn from areas like word-of-mouth marketing and public relations (with a 9.2 percent compound annual growth rate from 2008 through 2013), branded entertainment (9.3 percent) and the Internet and mobile devices (10.2 percent).

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

There are no more websites – just content: Internet Tech Boston

Neat idea.

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

Why You Don’t Date PR Guys (from Inchoo)

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

Katie Paine: PR is doomed (if PR pros think clippings/AVEs are effective measurement) (from Ragan.com)

The fact that people — professional PR people— are saying they think that measurement is collecting clips and calculating AVEs, we’re doomed as a profession,” says Katie Paine, CEO and founder of KD Paine & Partners. “There’s absolutely nobody at the board level or CEO level of any organization that would accept any of the measures that these people seem to think are measurement.

And this just doesn’t make sense: “Most survey respondents listed clippings as the most effective tool, at 77 percent. However, among respondents who actively measure PR, just 60 percent said clips were effective.”

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

20 Business Lessons Learned from Monty Python | Small Business

Excellent stuff.

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

10 Words I Would Love To See Banned From Press Releases: Robin Wauters – TechCrunch

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

Business of Software Blog: Seth Godin on why marketing is too important to be left to the marketing department

Seth Godin in one hour: purple cows. being remarkable, telling a story, getting people to spread the word, gaining permission. All here.

Posted via web from Andrew’s posterous

Categories
online pr Uncategorized

Ragan’s PRDaily – VIdeoCollector- Brian Solis

“Public relations expert Brian Solis discusses how to find your audience online and how to communicate directly with them.”

Posted via web from Andrew’s posterous