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Dirk Shaw on social media: “It’s not the job of one person. For large brands simply assigning a single person to “own” social media is not scalable. This is akin to saying one person can sell, market, support and build new products. Social media cuts across the organization and in many cases interactions started on social networks may require internal collaboration to act on. Brands need to formalize processes for responding, collecting insights and measuring.”

Posted via web from Andrew’s posterous

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