Using Zendesk to power a PR consultancy website

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR, Web/Tech.

Anyone who has looked at the escherman site recently will have noticed it has changed. We’ve ditched Squarespace and taken the bold step of using Zendesk as the framework for the entire site. Why did we do this? Zendesk is a brilliant web based helpdesk software product (disclosure: client). However, the more we looked into… Read more »

Using Zendesk as a Press Office help desk for journalists

Posted by & filed under Digital marketing, digital pr, General PR, online pr, SaaS, Technology PR, Web/Tech.

If you think about, a press office is basically a help desk for journalists. The terminology may differ, but many of the processes are similar. An IT support desk will talk about support tickets – a press office will describe it as a journalist enquiry. Either way, both need to be dealt with and resolved… Read more »