Why you should question any tech B-to-B PR campaign that emphasises print over online

Posted by & filed under People, tech pr, Technology PR, Web/Tech.

A very instructive interview with IDG founder Pat McGovern in today’s Guardian – with some unavoidable conclusions for the tech PR sector. McGovern hasn’t built a $3bn empire by getting things too wrong – so worth listening to his views on the future of B-to-B publishing (he says all B-to-B publishing will be online in… Read more »