Is Google turning evil?

Posted by & filed under Digital marketing, digital pr, General PR, online pr.

(This post first appeared on The Conversation) Google’s announcement of Search Plus Your World on Tuesday this week certainly got the digerati talking. Initially, reaction was quite positive. The idea that Google was explicitly acknowledging social signals as a ranking factor and giving people the opportunity to view either personalised or “objective” results was seen… Read more »

What Google’s offline media services mean for the future of PR and advertising

Posted by & filed under digital pr, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

Perhaps it isn’t surprising that Google’s offline TV. radio and print ad services don’t get much attention in Europe (they aren’t available here yet). However, it surely can’t be long before we do get them – and I don’t doubt that they will have the potential to further disrupt the media services landscape. If you… Read more »