Categories
Technology PR

Journalists are shoddy, innumerate liars says Google’s Director of Research, Peter Norvig

Cnn_shuttle_1 This has been around for a few months, so apologies if this is all old hat – but I thought it worth highlighting in any case.

Peter Norvig is Google’s Director of Research (which he says is the best job in the world at the best company in the world – more here). By all accounts, he is a clever chap. He is co-author of a best-selling textbook on artificial intelligence. Apparently he once aspired to be a reporter himself but has lately been "appalled” by the shoddiness of the craft.

So appalled that he has posted a lengthy piece of vitriol here about the shortcomings of the journalistic profession today. The whole thing is well worth reading (especially the bit about parrotting and inummeracy in financial reporting). Here are his four key findings:

  1. Parroting: The reporter’s job is to do research
      to find the facts.  But too often they seem to parrot back whatever is fed to them by
      press releases, politicians, or other news reports.  My friend Joe C. calls this
      the stenographic approach to reporting.

     

  2. Deception: Public figures lie (Marth Stewart, Kenneth Lay), and reporters do not know who
    to trust. Reporters lie, either to advance their career
    (Jayson Blair)
    or to serve the interests of their corporate sponsors. Sometimes the deception
    is self-deception: reporters (and others) believe what they want to believe.

     

  3. Innumeracy: Prof. John McCarthy has touted the
      slogan
      He who refuses to do arithmetic is doomed to talk nonsense.
      Perhaps the budding reporters with an ability for arithmetic end
      up in other fields (like me),
      but it does seem that reporters repeatedly show they are not
      capable of simple multiplication and division.

     

  4. Equal Time: Perhaps influenced by the sports pages,
      reporters tend to see issues as a competition with two
      sides, which must both be covered.  Sometimes this is true, but
      sometimes one side is right and the other is objectively
      wrong.  Reporters should do enough research to determine who is
      right and say so.  They are too easily manipulated by those who have
      no facts on their side, but get equal press time anyways just by
      talking loudly.

Is Norvig himself being guilty of a less than thorough scientific approach ie is he extrapolating from too few data points to support his argument? Then again, if the CNN/Spaceshuttle example above is anything to go by, maybe he is on to something.

Categories
Technology PR

What Jobs told me on the iPhone

This story in today’s Guardian makes for fascinating reading – a real insider’s view – and the kind of feature that justifies buying a paper in the morning….

Categories
Technology PR

SILICON VALLEY USERS GUIDE: SVUG #17: Do I need a PR firm? – Valleywag

The short answer to Valleywag’s question appears to be a qualified yes.

Link here.

To keep everyone happy, they appear to suggest that SEO is not the be all and end all for PR 2.0.

"A good PR firm does a lot more than send "story idea for WIRED" emails to freelancers. A publicist can help you hone your message and train you to keep your foot out of your mouth. And despite the growing power of the Long Tail, a single mention in BusinessWeek or Forbes tops a hundred blog posts in Google results  Those articles rarely happen without a flack in the mix. If you can afford it, hire a publicist with proven business press clips on file (you want InfoWorld, not San Jose Metro) to get you started and pitch your launch."

Categories
Humour

15 Rules For Clients

Matt Homann has posted his "15 rules for clients" manifesto here – substitute PR for lawyer, and I think many of the principles remain the same.

On the subject of manifestos, check out Gaping Void – a cornucopia of the things.

Categories
Technology PR

How to get in Charles Arthur’s good books – not

Charles Arthur of The Guardian blogs re: latest schoolboy error from a PR exec here.

Depressing that this kind of thing persists – but it would be interesting to find out from Charles if he is getting more bonehead calls like this than a few years ago.

Categories
Humour

Lap dances are not expensible

Happy New Year to everyone – a bit of humour to kick off 2007 here.

Many thanks as always to Dennis Howlett  for finding these gems.