Posted by & filed under Technology PR.

The short answer to Valleywag’s question appears to be a qualified yes.

Link here.

To keep everyone happy, they appear to suggest that SEO is not the be all and end all for PR 2.0.

"A good PR firm does a lot more than send "story idea for WIRED" emails to freelancers. A publicist can help you hone your message and train you to keep your foot out of your mouth. And despite the growing power of the Long Tail, a single mention in BusinessWeek or Forbes tops a hundred blog posts in Google results  Those articles rarely happen without a flack in the mix. If you can afford it, hire a publicist with proven business press clips on file (you want InfoWorld, not San Jose Metro) to get you started and pitch your launch."

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