Matt Homann has posted his "15 rules for clients" manifesto here – substitute PR for lawyer, and I think many of the principles remain the same.
On the subject of manifestos, check out Gaping Void – a cornucopia of the things.
The LinkedIn Insight Tag - have you installed it on your website? Have you even heard of it? If not (and you are involved in any way with B2B marketing or PR), you are denying yourself a lot of insight about LinkedIn members who visit your web property. In fact, any organisation that would like to know more about the type and kind of professional person visiting their site can benefit from the Insight Tag. So what