We all know that Twitter lists can be very handy. One of the benefits of a list is that it allows you to keep track of what particular people are saying without actually having to follow them. Monitoring multiple lists in Tweetdeck or Hootsuite is certainly easier than having everything piling into your home stream
However, the main beef with lists historically has been the pain involved in maintaining them. Sure, there are some lists that you can “set and forget” (for example, if you have a fixed list of people that you know will remain stable for some time).
But what if you want to create a dynamic list? Imagine you want to maintain lists of people who match certain criteria? So long as they meet the criteria, they stay on the list – if they don’t, they get removed. PR professionals, for example, may wish to keep tabs on certain journalists because they may have Tweeted or written about things relevant to a particular client. The problem with this is that more often than not, there is a shelf life to the journalists interest and/or relevance to the list the PR person creates. Trying to manually update a list in this way is a dull, unproductive bore.
Unless I’ve missed it, I’m not yet been aware of any way of automatically maintaining Twitter lists. At least ones that might have meaning for a PR professional.
Until now that it is.
Realwire’s Lissted tool, launched back in June, already provides a neat way of both identifying relevant media for PRs to target as well monitoring journalist conversations on Twitter.
Built on a robust database of over 12,500 individual journalists and media outlets, Lissted lets you have see exactly which journalists are Tweeting or writing about any topic or issue.
Let’s imagine you want to know about any journalist mentioning your client’s name in the last 24hrs. Realwire will happily show you those journalists that have either mentioned the client in a Tweet – or referred to the client in any content they have linked to. You can also view the results in terms of Klout score (handy if you are looking at a lot of results and want to focus on the ones that potentially have the biggest reach and impact). You can also get automatic email alerts when any journalist Tweets or links to relevant content, based on the keyword parameters you set . Having used the tool in anger over the last two months I can vouch for the usefulness of this feature (here are some screen shots of the results in Lissted itself along with what the email alerts look like).
Now, Lissted has added the ability to create dynamic lists of journalists.
You can see how this can be a real time saver. Here are some sample dynamic lists created by Lissted.
Take the iPhone 5 list. This is a list of technology journalists and media outlets who have mentioned the iPhone 5 in the last 3 days. If someone stops talking about iPhone 5, then they drop off the list. Conversely, any new journalist talking about iPhone 5 will be added. You can see how this can be useful. Depending on the criteria you set, you get an automatically updated Twitter list. Being able to keep a rolling track of relevant journalists in one list that requires no manual intervention is really rather good. And if you import the list into Hootsuite, you can further filter on the list by keyword and/or Klout score (so you could filter further on journalists within the list based on additional criteria).
I gather from Lissted that there are additions and enhancements planned for the tool over the coming weeks.
Any PR professional who wants to spend more time on having meaningful conversations with relevant journalists rather than fiddling around trying to maintain Twitter lists would do well to have a look at this new Lissted feature (or Lissted generally if you haven’t done so already).