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Posts Tagged: Pareto principle

How the 80/20 principle dominates PR, social media and life

Posted 5:32 pm by Andrew Smith & filed under Books, General PR, People, Technology PR.

Richard Koch’s book The 80/20 Principle was first published in 1997 and went on to become a cult business classic (500,000+ copies sold. He later wrote the 80/20 Way which extended the approach to life generally). I only properly read both books recently as a result of the suggested reading list in Tim Ferris’ Four… Read more »

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Why the LinkedIn Insight Tag is a huge free bonus for B2B marketing

Andrew Smith August 8, 2018

The LinkedIn Insight Tag - have you installed it on your website? Have you even heard of it? If not (and you are involved in any way with B2B marketing or PR), you are denying yourself a lot of insight about LinkedIn members who visit your web property. In fact, any organisation that would like to know more about the type and kind of professional person visiting their site can benefit from the Insight Tag. So what

 
 
 
 
 
 
 
 
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