David Maister’s book Managing The Professional Service Firm remains the gold standard text on the subject, some 16 years after it was first published. In fact, the book is a collection of essays and articles that he had written over previous years, stretching as far back as 1982. The main thing that struck me about… Read more »
Posts Categorized: Digital marketing
Net Planet Media achieved income (or gross profit) of £5.2m last year – based on a head count of 24, that works out at just under £220K gross profit per employee. Pretty impressive by anyone’s standards.
Fear and Loathing in Social Media[gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fearandloathing2ndedit-090320150826-phpapp01&stripped_title=fear-and-loathing-in-social-media-1175858″ quality=”high” wmode=”tranparent” ] Excellent presentation from David Griner of TheSocialPath.com. View more Microsoft Word documents from David Griner.
The Guardian Technology Twitter account has 564,698 followers (as of lunch time today). Helpfully, they use bitly as their URL shorterner of choice for distributing links for Guardian news stories and blog posts. Which means anyone can see the click through rates for any given link. Looking at the last week or so, the highest… Read more »
PR: why Page Rank and Public Relations are not as dissimilar as you might think.
Internet World attracts 22,000 visitors, online PRs debate the future, Volvo puts its digital PR faith in a media buying agency – and Gerry Brown and Andrew Smith offer some solutions at a Digital Masterclass on June 16th 2009.