“Insecure, threatened, worried, exposed, skeptical, suspicious”: How PR buyers feel

Posted by & filed under Books, Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

David Maister’s book Managing The Professional Service Firm remains the gold standard text on the subject, some 16 years after it was first published. In fact, the book is a collection of essays and articles that he had written over previous years, stretching as far back as 1982. The main thing that struck me about… Read more »

“You can’t predict the return on investment you don’t make” David Griner

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

Fear and Loathing in Social Media[gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=fearandloathing2ndedit-090320150826-phpapp01&stripped_title=fear-and-loathing-in-social-media-1175858″ quality=”high” wmode=”tranparent” ] Excellent presentation from David Griner of TheSocialPath.com. View more Microsoft Word documents from David Griner.

Guardiantech: 564,698 Twitter followers: 0.4pc (or less) click through rate on links

Posted by & filed under Digital marketing, digital pr, online pr, tech pr, Technology PR.

The Guardian Technology Twitter account has 564,698 followers (as of lunch time today). Helpfully, they use bitly as their URL shorterner of choice for distributing links for Guardian news stories and blog posts. Which means anyone can see the click through rates for any given link. Looking at the last week or so, the highest… Read more »