I’ve posted a couple of blogs recently about the rise of the social media function and how BtoB companies can best leverage social media. A common theme has been the need for marketing to provide guidance, guidelines and infrastructure without stifling the power of this new channel to reach customers, prospects and influencers. To help with your journey, I’ve included below a list of social media guidelines that several companies have published:
- Adobe Acrobat Users: http://www.acrobatusers.com/blog_guidelines
Cisco: http://blogs.cisco.com/news/comments/ciscos_internet_postings_policy/ Dell: http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&1=en&s+corp&~section=019 Mayo Clinic: http://sharing.mayoclinic.org/guidelines/for-mayo-clinic-employees/ BT: http://richarddennison.files.wordpress.com/2009/04/bt-social-media-guidelines-mar09.pdf eBay: http://ebayinkblog.com/2009/03/06/new-social-media-guidelines-for-reporting-company-information/ HP: http://www.hp.com/hpinfo/blogs/codeofconduct.html IBM: http://www.ibm.com/blogs/zz/en/guidelines.html Intel: http://www.intel.com/sites/sitewide/en_US/social-media.htm SAP: http://www.sapweb20.com/blog/2009/07/sap-social-media-guidelines-2009/# Sun: http://www.sun.com/communities/guidelines.jsp
Have any others to share?. . . Please comment below.
2 replies on “Social Media Guidelines: MIchael Gerrard – IDC”
Thanks Andrew an intresting list. I am regularly being asked to write guidelines, so this resource could prove very useful.
[…] Instead, it’s time to educate and train, to create social media guidelines (some examples here) that encourage all your employees to be responsible communicators, and perhaps even to reward your […]