People Technology PR Web/Tech

Journalists being promoted by Google Ad campaigns?

Looks like Cliff Saran, Tech Editor at Computer Weekly, is being promoted via a Google Ad Campaign.

Try typing “cliff saran” site: into Google and sitting at the top of the list is a sponsored link for his blog.

Would be interesting to know what impact this has on Cliff’s blog readership. Will his pay be linked to the cost of the campaign and the level of response?

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