PR Week reports today that Text100 is centralising its back-office account servicing to a new office based in India.
‘Global Resource Optimization’ service will apparently provide account
administration, content and secondary research to support client
campaigns and pitches.
The story doesn’t give any detail on exactly what content and secondary research will be done overseas (press release writing? features tracking?) – but as I discussed here last November, If 70pc of legal work can be offshored, who says 70pc of PR work can’t be? Looks like Text 100 are first out of the gate among the bigger agencies – will be interesting to see how they get on. And what impact it has on profitability.