Here is how to get coverage on ZDNet – see Rupert’s formula below. Though I thinks some of those variables need properly defining and quantifying.
Dear PR – The probability of a successful pitch can be calculated by
the following handy formula applied to the details of your client’s
3NT x 4UP x 2BI x 5EAI
—————————– = P(copy)
3M^3 x 2ACE x 10L
Where NT = New Technology, UP = Unique Product, BI = Beer Involved, EAI
= Engineers Available for Interview, M = Marketing Managers, EMEA or
Mornings, ACE = Already Covered Elsewhere (ie, your American brethren
have already spilled the beans) and L = the word Leading or Leader in
the first para of the press release.