FT Digital Business joins the growing ranks of media outlets now producing podcasts. PRs now have a range of new possible outlets for gaining coverage – it also means looking at the kind of material that now needs to be produced to meet the needs of this medium – as well as training clients for taking part in audio interviews of this kind.
However, the FT might want to look at where they are positioning the mikes – interviewer Dan Illett sounds as though he is sitting at the bottom of a mine shaft on the latest one.