How to create a (free) powerful media monitoring and measurement system with Google Reader, RSS, Google Alerts and Blist

Posted by & filed under General PR, Technology PR.

Media monitoring is a staple part of PR life. You monitor target media to find out what things are being said about your organisation or client (good, neutral, bad) and you track whether your key messages are getting picked up (or not). Clearly there can be a lot more to it than this – but… Read more »