First things first : E-Consultancy has produced a most excellent 46-page Internet Marketing Strategy briefing dcoument – free to download by clicking on the link (as I’ve said before, E-Consultancy briefing papers are always high value – easily justifies the annual subscription many times over).
I’m blogging about this because E-Consultancy CEO Ashley Friedlein asked me to (along with 30,000 others) – see below for his original e-mail. As you can see, this is part of an E-Consultancy experiment into content marketing and SEO – and a very clever one too. We all get something from it for taking part.
So – if you wouldn’t mind – feel free to click on the link above and download the document. And if you are so inclined, do as I have done and blog/link to the briefing paper with the anchor text: “internet marketing strategy”.
We’ve just published a 46-page Internet Marketing Strategy briefing which is free to download. It analyses five key current trends: customer centricity, channel diversification, data, social media and content strategy.
It’s a bit unusual for us to make something like this free. It’s an experiment in ‘content marketing’ – a hot topic in digital marketing and something we examine in the briefing itself.
Of course we’re interested to see how many visits and downloads we get, the tweets and social mentions, but we’re most interested in getting links to this page (ideally with the link anchor text Internet Marketing Strategy) to see how this impacts our natural search rankings for the phrase ‘internet marketing strategy’.
Currently we’re nowhere near the first page of Google, or other search engines, for this competitive search phrase. But could we be with a bit of ‘content marketing’? And what value might that drive to us?
We plan to publish a mini case study with the results of this experiment which hopefully you’ll find interesting and which might help put more concrete value to the effectiveness (or otherwise) of ‘content marketing’.
You can help with our experiment…
Of course we encourage you to download and read the briefing itself (we think it’s very good) but, ideally, you would send a link to this page (not the file itself – little SEO value there…) to relevant contacts or, even better, you’d link to the page from your blog, via social media etc.
In an ideal world you’d even use the anchor text Internet Marketing Strategy to the link to the page.
I’m sending this email to around 30,000 of Econsultancy’s members globally so, if you do your collective bit, then we should stand a good chance of building some great, and relevant, links…?
Will we shoot up the rankings as a result? Or get punished for the suspiciously quick build-up of links with the same anchor text? Who knows… watch this space.
Obviously we’re not incentivising you to do this in any way because that would be “paid links”. 😉
All the best and thanks for any help.