My attention has been drawn to this latest marketing wheeze from Business Objects.
No question it’s slickly produced (and probably cost an arm and a leg). And you can see what they are trying to do – using humour to inject some interest and diffentiation into an otherwise dry subject. However, in spite of trying to come across a la The Office, I think it fails on one fundamental point – it isn’t funny.
That’s my view at least – I’d welcome anybody else’s comedy rating on this one.
3 replies on “Humour in enterprise software marketing?”
It was… _almost_ funny, I’d say. But I’ve no idea what they’re trying to sell.
Spot on – a fatal flaw if ever there was one 😉
Those beginning credits are *way* too long – I almost stopped watching before it started. They need a Scrubs-style short and pithy intro.
It’s a pretty good attempt so all credit to them, but it didn’t actually make me laugh. As to what they’re selling, well I guess it’s more of a brand awareness exercise?
Also, it’s probably not a good idea to have a whole sidebar telling people how incredibly hilarious it all is.