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Technology PR

Humour in enterprise software marketing?

My attention has been drawn to this latest marketing wheeze from Business Objects. No question it’s slickly produced (and probably cost an arm and a leg). And you can see what they are trying to do – using humour to inject some interest and diffentiation into an otherwise dry subject. However, in spite of trying […]

My attention has been drawn to this latest marketing wheeze from Business Objects.

No question it’s slickly produced (and probably cost an arm and a leg). And you can see what they are trying to do – using humour to inject some interest and diffentiation into an otherwise dry subject. However, in spite of trying to come across a la The Office, I think it fails on one fundamental point – it isn’t funny.

That’s my view at least – I’d welcome anybody else’s comedy rating on this one.

3 replies on “Humour in enterprise software marketing?”

Those beginning credits are *way* too long – I almost stopped watching before it started. They need a Scrubs-style short and pithy intro.

It’s a pretty good attempt so all credit to them, but it didn’t actually make me laugh. As to what they’re selling, well I guess it’s more of a brand awareness exercise?

Also, it’s probably not a good idea to have a whole sidebar telling people how incredibly hilarious it all is.

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