Don’t let traffic numbers and search results give you a false sense of security about the success of your PR program. If you can’t tie it to a specific business result, you’re just wasting your precious PR dollars.
via newsvetter.com
Amen.
Don’t let traffic numbers and search results give you a false sense of security about the success of your PR program. If you can’t tie it to a specific business result, you’re just wasting your precious PR dollars.
Amen.