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Humour in enterprise software marketing?

My attention has been drawn to this latest marketing wheeze from Business Objects.

No question it’s slickly produced (and probably cost an arm and a leg). And you can see what they are trying to do – using humour to inject some interest and diffentiation into an otherwise dry subject. However, in spite of trying to come across a la The Office, I think it fails on one fundamental point – it isn’t funny.

That’s my view at least – I’d welcome anybody else’s comedy rating on this one.

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