ITV is clearly in a bad way – and this really smacks of desperation: "ITV has insisted that Freeview Playback boxes should be able to
fast-forward at a maximum of 16 times the normal playback speed. This
compares with 32 times for Sky+ and up to 64 times on other PVR systems."
Do they seriously think by restricting the fast forward speed on a Freeview PVR that this somehow will help them maintain advertising revenue?
The genie is out of the bottle.