Having just installed the new Documents app on Facebook, I was reminded that this kind of collaborative doc sharing has been around for a while ie Google Docs. On the surface, you’d have thought it is the kind of thing that PR companies might make routine use of for drafting and approving releases. Perhaps they do, but I haven’t heard much talk about it.
However, given the general downer that journalists have on press releases, it occurred to me that some entrepreneurial hacks could offer to edit, advise, etc on draft press releases – for a fee of course (or for free in they are feeling charitable). And all this could be achieved in a confidential way as only specific people can have access to the documents. PRs would learn how to write better releases as well as get feedback on whether their stories are any good.
Dunno – maybe it’s a stupid idea – then again…….