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DIY PR polls

You may notice a new widget in the sidebar – namely a poll courtesy of Vizu.

Thought I’d pick something anodyne just to test it out. On the surface, Vizu seems quite a neat concept – you can easily create online polls and get some basic analysis of the results such as by gender, geography, etc.

I’m sure it won’t put the big research firms out of business overnight – but at the low end (and lets face it, how many press releases have we seen based on survey results of 100 or less), another example of how the Internet is commoditising certain sectors.

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