I shamefully confess my ignorance of the above practice – however, a further comment (below) from Ian Murphy had me reaching to check that someone hadn’t dropped an acid tab in my coffee – have the lunatics finally taken over the PR asylum?
The premium rate/national rate number scam has been around a few years now.
Luckily it’s been confined to a small number of agencies but a couple of
large agencies are now giving it serious thought. One even said to me the
other day that it was to reduce the amount of time they spent dealing with
journo enquiries and to leave them more time to do the campaign stuff their
clients paid for. You can work out my response.