Fighting talk from well known ad man John Hegarty, chairman of BBH, in today’s Marketing Week.
He basically slams brand owners for failing to grasp the opportunity of the Internet.
Among his spikier comments are: "Agencies get kicked a lot – we’re behind the curve according to clients. We’re not. It’s the clients who are behind the curve. They’ve got to understand this is a medium where you’ve got to let go and they don’t want to."
So its all the client’s fault. But surely we on the agency side haven’t yet demonstrated clearly to client’s why and how they can and should let go?