Escherman Announces Solution Partnership with Nimble: social CRM for PR

Posted by & filed under Digital marketing, digital pr, Featured, marketing, online pr, SaaS.

Hot on the heels of our our recent Hootsuite Solution Partner agreement, we’ve just signed a Solution Partnership with Nimble, a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into “one seamless, intuitive environment, empowering small businesses in… Read more »

One trick ponies make good glue (CIPR Conversation)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO.

(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to… Read more »

“Social media is vital say top SEO firms”. But the bosses aren’t very social…

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SEO.

One of the most frequent comments from search agency bosses in the recent NMA league table of the UK’s top search firms was the importance of social media to search. The following is a representative quote: “the biggest growth opportunities are in increasing the effectiveness of search by integrating it with areas such as display… Read more »