Reach versus engagement: the new online battleground for PR and media

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For decades, PR has been seen by many marketeers as “cheap reach via editorial” – in other words, the goal of PR was to gain editorial coverage that provided the greatest number of opportunities to see – at a significantly lower cost than advertising. Because the means of providing a verifiable link between editorial coverage… Read more »

What engagement time tells you about the value or otherwise of online press coverage

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Consider the following: 1. An average person can read around 200 words per minute on screen. 2. The average UK Guardian website reader spends around 7 mins and 30 seconds per visit (according to Google) 3. The Guardian has monthly page views of around 88 million in the UK and around 21 million unique visitors… Read more »

Engagement – PR’s lost metric

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR.

I was intrigued by a recent blog post from Tom Foremski where he “raised the possibility of PR agencies developing the ability to drive lots of traffic to specific news stories” and suggesting that this would constitute a PR firm’s “killer pitch”. I immediately thought of a superb piece by Ashley Friedlein at E-Consultancy (New… Read more »