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Jack Schofield at The Guardian bullies hapless PR blogger

That’s the headline (sort of) that Guardian Technology Editor Charles Arthur suggested I use. As regular readers may have noticed, this blog has had a theme redesign. And Jack Schofield is the reason. Last Friday evening, whilst indulging in a bit of Twitter banter, Jack pointed out that he thought my previous blog theme was difficult to read. And having looked at it again, I decided I agreed with him. A few minutes of poking around the available themes on WordPress and I came up with this one. It is simple, clean – and most importantly, readable. And Jack gave his thumbs up.

An example of how PR can react quickly to journalist feedback in the modern world.