Where are the PR Numerati? (Is Stephen Baker reading this?)

Posted by & filed under digital pr, Media, online pr, People, tech pr, Technology PR.

Have just finished reading senior Business Week writer Stephen Baker’s book, The Numerati. A great read – and worthy of several blog posts rather than just one. However, this quick precis (and experiment) will have to suffice for the moment. The underlying premise of the book is that a combination of maths, monumental data gathering,… Read more »