The Guardian: Effective Social Media Analytics – featuring Andrew Bruce Smith (+others)

Posted by & filed under Digital marketing, digital pr, Featured, online pr, Social media, Web/Tech.

The Guardian ran a nice piece on Effective Social Media Analytics by Danny Bradbury on June 10th 2013. Among the the top notch social media experts featured in the article were Phil Sheldrake, Marshall Sponder and Sharon Flaherty from Confused.com. Oh, and me 😉 I appreciated the opportunity to talk about some of my favourite… Read more »

Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR, Web/Tech.

I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »

Using Zendesk to power a PR consultancy website

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR, Web/Tech.

Anyone who has looked at the escherman site recently will have noticed it has changed. We’ve ditched Squarespace and taken the bold step of using Zendesk as the framework for the entire site. Why did we do this? Zendesk is a brilliant web based helpdesk software product (disclosure: client). However, the more we looked into… Read more »

Free 46-page Internet Marketing Strategy briefing whitepaper from @E-Consultancy! Download here now!

Posted by & filed under Digital marketing, digital pr, Humour, SEO, Technology PR, Web/Tech.

First things first : E-Consultancy has produced a most excellent 46-page Internet Marketing Strategy briefing dcoument – free to download by clicking on the link (as I’ve said before, E-Consultancy briefing papers are always high value – easily justifies the annual subscription many times over). I’m blogging about this because E-Consultancy CEO Ashley Friedlein asked me to (along… Read more »

Using Zendesk as a Press Office help desk for journalists

Posted by & filed under Digital marketing, digital pr, General PR, online pr, SaaS, Technology PR, Web/Tech.

If you think about, a press office is basically a help desk for journalists. The terminology may differ, but many of the processes are similar. An IT support desk will talk about support tickets – a press office will describe it as a journalist enquiry. Either way, both need to be dealt with and resolved… Read more »

Automated sentiment analysis? Yes, it is possible. And it’s here: Glide Intelligence

Posted by & filed under Digital marketing, digital pr, General PR, marketing, Media, online pr, tech pr, Technology PR, Web/Tech.

The concept of automated sentiment analysis has pretty poor reputation. Not least because expectations have been raised in the past by vendors only to be dashed on the hard rocks of failed promises. Glide Intelligence – launched this morning to group of 50+ senior comms professionals at the CIPR HQ in Russell Square – thus… Read more »

Eye popping magic from DynamoTV over the next few weeks: Panasonic TA1

Posted by & filed under Digital marketing, digital pr, online pr, Video, Web/Tech.

[youtube=http://www.youtube.com/watch?v=hR0GXYrPxN4] If your image of a typical magician is Paul Daniels, think again. Dynamo has certainly brought a breath of fresh air to the traditional world of sawing assistants in half and pulling rabbits out of the hat. And over the next eight weeks he’ll be amazing some of the hottest names in entertainment with… Read more »

Guest post: The Myth Of Press Release Syndication: Kelvin Newman, SiteVisibility

Posted by & filed under Digital marketing, digital pr, General PR, online pr, tech pr, Technology PR, Web/Tech.

FX: Fanfare This the very first Guest Post on In Front Of Your Nose. And I’m delighted to welcome Kelvin Newman from SiteVisibility for this auspicious debut with his take on The Myth Of Press Release Syndication. His views on the subject are highly pertinent – not least because he knows what he is talking… Read more »