Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »

The Economist confirms: “Blogging is useful and versatile”.

Posted by & filed under digital pr, online pr, tech pr, Technology PR, Weblogs.

From The Economist, November 8th 2008 regarding blogging (Oh, Grow Up): “Gone, in other words, is any sense that blogging as a technology is revolutionary, subversive or otherwise exalted, and this upsets some of its pioneers. Confirmed, however, is the idea that blogging is useful and versatile. In essence, it is a straightforward content-management system… Read more »

How freelance journalists and writers can use Google’s Keyword Tool to get work

Posted by & filed under tech pr, Technology PR, Web/Tech, Weblogs.

I’ve already blogged about Google’s Keyword Tool now displaying absolute search volumes. I thought it would be worth looking at a practical example. I keep hearing from various freelance journalist and writer friends that it is tough finding commissions these days – not just journalistic work but also PR and general copywriting. It occurred to… Read more »

“Online journalism is about more than just writing”: Chris Green, Editor, IT Pro

Posted by & filed under Technology PR, Web/Tech, Weblogs.

IT Pro Editor Chris Green has written a very good post regarding the changing nature of online journalism. (In tune with the zeitgeist, he says he was prompted to write the piece after he made a Twitter comment about his traffic/contributor analysis – and I and others asked him for more detail). Specifically, he highlights… Read more »

Predict the future with Web Of Fate

Posted by & filed under Web/Tech, Weblogs.

My thanks to Mashable for the tip on a new site called Web Of Fate: 20-word Description: Web of Fate is a semantic analysis engine that extracts meaning from historical, present and future events and draws connections among them. CEO’s Pitch: The Web of Fate semantic analysis engine can visualize and uncover hidden relationships among… Read more »