Which journalists aren’t worth engaging with on Twitter?

Posted by & filed under digital pr, Featured, General PR, online pr, tech pr, Technology PR.

Consider the following argument: Most journalists are on Twitter. PRs should therefore spend more time “engaging” with journalists on Twitter. Seems to make logical sense (from a PR standpoint). Except that just because a journalist has a Twitter account, loads of followers and Tweets for Britain, doesn’t mean that PRs should attempt to interact and… Read more »

Dynamically updated Twitter lists now possible with Lissted

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR.

We all know that Twitter lists can be very handy. One of the benefits of a list is that it allows you to keep track of what particular people are saying without actually having to follow them. Monitoring multiple lists in Tweetdeck or Hootsuite is certainly easier than having everything piling into your home stream… Read more »

Why conversion segments in Google Analytics are sexy as hell for PR (#pranalytics, #CIPR)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, tech pr, Technology PR, Web/Tech.

I had the pleasure of presenting at the PR Analytics Conference in London last week along with a number of big names in the field including Pleon’s David Rockland and Jim Desler, Worldwide Head of PR for Microsoft. There was a large audience of senior PR folk in the room. My presentation was about how… Read more »

Influence Engine Optimisation (IEO): the future of PR?

Posted by & filed under Books, Digital marketing, digital pr, online pr, tech pr, Technology PR.

(This article first appeared on the CIPR Conversation) Mark Schaefer’s recently published book – Return on Influence – is a good primer on the emerging world of social scoring. He looks in great depth at the various social scoring platforms such as Klout, Peerindex and Kred as well as some case studies about how brands and individuals… Read more »

PR = reputation management. Really? Who are we kidding?

Posted by & filed under Digital marketing, digital pr, General PR, marketing, online pr, tech pr, Technology PR.

(This post originally appeared at the CIPR Conversation). The launch of the VMA Group’s Business Leaders in Communications (BLCS) 2012  study stirred up some heated debate this week. Much of the ire was directed at the apparent lack of interest in social media by senior communications directors. According to the survey, a miserly seven per… Read more »

A 10 minute guide to SEO and PPC for PR people

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO, Technology PR.

I deliver training workshops and webinars for both the CIPR and PRCA. I cover subjects such as SEO, social media, analytics and overall digital marketing – but always in the context of PR. It is gratifying when attendees tell me that I’ve helped demystify many of the concepts around SEO and PPC – and to… Read more »

Using Zendesk to power a PR consultancy website

Posted by & filed under Digital marketing, digital pr, marketing, online pr, tech pr, Technology PR, Web/Tech.

Anyone who has looked at the escherman site recently will have noticed it has changed. We’ve ditched Squarespace and taken the bold step of using Zendesk as the framework for the entire site. Why did we do this? Zendesk is a brilliant web based helpdesk software product (disclosure: client). However, the more we looked into… Read more »

Free 46-page Internet Marketing Strategy briefing whitepaper from @E-Consultancy! Download here now!

Posted by & filed under Digital marketing, digital pr, Humour, SEO, Technology PR, Web/Tech.

First things first : E-Consultancy has produced a most excellent 46-page Internet Marketing Strategy briefing dcoument – free to download by clicking on the link (as I’ve said before, E-Consultancy briefing papers are always high value – easily justifies the annual subscription many times over). I’m blogging about this because E-Consultancy CEO Ashley Friedlein asked me to (along… Read more »

Using Zendesk as a Press Office help desk for journalists

Posted by & filed under Digital marketing, digital pr, General PR, online pr, SaaS, Technology PR, Web/Tech.

If you think about, a press office is basically a help desk for journalists. The terminology may differ, but many of the processes are similar. An IT support desk will talk about support tickets – a press office will describe it as a journalist enquiry. Either way, both need to be dealt with and resolved… Read more »

Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »