One trick ponies make good glue (CIPR Conversation)

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO.

(This post first appeared on the CIPR Conversation). The debate around PR and SEO refuses to go away. However, recent Google algorithm changes seem to have pushed the discussion to the fore again. A common theme is emerging – namely, that, more than ever, high quality, relevant content on trusted, high authority sites is crucial to… Read more »

A 10 minute guide to SEO and PPC for PR people

Posted by & filed under Digital marketing, digital pr, Featured, General PR, online pr, SEO, Technology PR.

I deliver training workshops and webinars for both the CIPR and PRCA. I cover subjects such as SEO, social media, analytics and overall digital marketing – but always in the context of PR. It is gratifying when attendees tell me that I’ve helped demystify many of the concepts around SEO and PPC – and to… Read more »

“Social media is vital say top SEO firms”. But the bosses aren’t very social…

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SEO.

One of the most frequent comments from search agency bosses in the recent NMA league table of the UK’s top search firms was the importance of social media to search. The following is a representative quote: “the biggest growth opportunities are in increasing the effectiveness of search by integrating it with areas such as display… Read more »

Free 46-page Internet Marketing Strategy briefing whitepaper from @E-Consultancy! Download here now!

Posted by & filed under Digital marketing, digital pr, Humour, SEO, Technology PR, Web/Tech.

First things first : E-Consultancy has produced a most excellent 46-page Internet Marketing Strategy briefing dcoument – free to download by clicking on the link (as I’ve said before, E-Consultancy briefing papers are always high value – easily justifies the annual subscription many times over). I’m blogging about this because E-Consultancy CEO Ashley Friedlein asked me to (along… Read more »

Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »

A question for Social Media Experts (and SEO experts). Do Tweets improve SERP rank?

Posted by & filed under Digital marketing, digital pr, online pr, SEO.

Does Tweeting having an impact on SERP results? Google has certainly indicated that “social signals” have an increasing role to play. However, hats off to Fresh Egg for actually conducting some tests to see whether this really was the case. You can read a full account of their experiments here. However, here is a thumbnail… Read more »