Escherman Announces Solution Partnership with Nimble: social CRM for PR

Posted by & filed under Digital marketing, digital pr, Featured, marketing, online pr, SaaS.

Hot on the heels of our our recent Hootsuite Solution Partner agreement, we’ve just signed a Solution Partnership with Nimble, a Social Business Platform that combines relationship management and social engagement into an affordable web-based solution. It integrates LinkedIn, Facebook, Twitter, Google, email contacts and conversations into “one seamless, intuitive environment, empowering small businesses in… Read more »

Using Zendesk as a Press Office help desk for journalists

Posted by & filed under Digital marketing, digital pr, General PR, online pr, SaaS, Technology PR, Web/Tech.

If you think about, a press office is basically a help desk for journalists. The terminology may differ, but many of the processes are similar. An IT support desk will talk about support tickets – a press office will describe it as a journalist enquiry. Either way, both need to be dealt with and resolved… Read more »

Recycled Friday: Is £2.5 billion really spent on press releases in the UK?

Posted by & filed under Digital marketing, digital pr, Facebook, Fashion, General PR, Humour, information risk management, IT security, marketing, Media, Men's footwear, Music, online pr, Pocket Video, Politics, SaaS, Science, SEO, SF, sharepoint, tech pr, Technology PR, Television, Travel, Video, Weblogs.

I was inspired by the following comment from @adcontrarian in his latest blog post: Because I am a lazy bastard and the thought of writing five posts a week is a constant source of terror, I have decided to introduce a new policy around here. From now on, on Fridays,  I’m going to recycle old… Read more »

Escherman to handle UK PR launch for Pogoplug consumer multimedia device: personal cloud computing for the masses

Posted by & filed under Digital marketing, digital pr, marketing, online pr, SaaS, tech pr, Technology PR, Web/Tech.

[wpvideo GOJi2QuW] You know how PR folk are always “excited” and “delighted” when they win an account. Well, I can honestly say we are REALLY excited and delighted that we are handling the UK and European PR launch of the Pogoplug from Cloud Engines Inc. So what is the Pogoplug? For an immediate sense of… Read more »

“Software as a Service: it’s about the business model, stupid” says SaaS-IT Consult

Posted by & filed under digital pr, online pr, SaaS, tech pr, Technology PR, Web/Tech.

SaaS-IT Consult and their new whitepaper entitled “Software as a service: It’s about the business model, stupid” claims that too much focus on technology and a failure to develop new business models will mean many traditional IT industry players such as ISVs and resellers may fail to capitalise on the emerging Software as Service (SaaS) market.